New ABA ethics rules target attorney marketing on Internet, social media (Part 1 in a series)

Attorney advertising ethics on Internet and social networking get clarification from ABA

The ABA House of Delegates voted in August to amend the ABA’s Model Rules of Professional Conduct to expressly include attorney Internet advertising ethics rules and add comments regarding attorney solicitation of clients online. ABA Resolution 105B (adopted August 2012) changing attorney advertising ethics rules for online attorney marketing can be viewed here.

The new rules may have been intended to clear up questions about what’s permissible in internet and social media marketing. Unfortunately, the new rules and comments raise questions about compliance, particularly with regard to a lawyer’s use of social media. [Read more…]