Legal marketing on the Internet reaches 57% of people searching for an attorney

LexisNexis attorney marketing logo.

Legal marketing on the Internet reaches 57% of people looking for an attorney, according to a study released by Lexis-Nexis

After 12 years of experience using online attorney marketing, I’ve told many people privately what I wrote a few months ago on this site about attorney marketing online: “If your mass tort cases come from TV ads and referring lawyers, there is an entire group of people who aren’t even hearing your message.

LexisNexis attorney marketing logo.

LexisNexis releases survey on how clients find lawyers Sept. 18, 2012. Click on the LexixNexis logo above to see the full survey.

I knew this was true because of my experience signing up thousands of mass tort clients nationwide using online attorney marketing. Many of those clients were people who were accustomed to using the Internet to research important issues. Some of them would never consider hiring an attorney to handle an important case based merely on a 30-second TV ad.

Now there is a new study confirming the importance of  online legal marketing for all lawyers, not just mass tort attorneys. The empirical evidence is found in a LexisNexis attorney marketing study released September 18, 2012. The LexixNexis study says:

The “Attorney Selection Research Study,” conducted by The Research Intelligence Group (TRiG), focused on consumers who sought an attorney in the past year. Results show that more than two thirds (76 percent) of adult Internet users in the United States seeking an attorney turned to online resources at some point in the process. While referrals from friends and family remain a key method for finding an attorney, the study finds consumers are now just as likely to conduct an Internet search as they are to turn to people they know during the information gathering phase of the attorney search process. [Read more…]

Attorney Marketing On Social Media: How Do I Convert Friends to Clients?

Attorney Marketing With Social Media (Part 3)

Social media can be fun, but social media marketing should produce results (ROI). For law firms, those results are measured in new clients. If you’re going to convert Facebook friends, Twitter followers or other social media connections to clients, you need one more thing.

You need the benefit of one of the most over-used terms in the English language–a term I hesitate to use. But the truth is, this  word actually applies to social media marketing. The word is:

Synergy.

For attorney marketing that will actually give you a return on your investment, you need to create a social media marketing machine that is greater than the sum of its individual component parts.

To illustrate the point, let’s assume that the local manufacturing plant owned by a global corporation has violated environmental laws and injured thousands of people within your law firm’s marketing area. Your law firm handles this type of litigation and you want to represent as many of these potential clients as possible. Your law firm expects to have a number of competitors for those clients. What do you do? [Read more…]

5 Tips Before You Start Attorney Marketing on Social Media (Part 2 of a Series)

Attorney Marketing With Social Media (Part 2)

Part 1 of this series ended with two principles that are worth repeating:

  • What really matters is your return on investment (ROI), and
  • there are ethical, cost-effective ways to attract new clients.

These things are true. But before you jump in, consider these 5 tips about attorney marketing using social media. [Read more…]