Infographic should spur adoption of social media for attorney marketing

Attorney Marketing Begins Embracing Social Media

Attorney Marketing means many things, from simply doing a good job for your clients so they will send you referrals. But often law firm are reluctant to adopt cutting-edge online legal marketing tools, either because of a fear they will violate lawyer ethics rules, or unfamiliarity with the subject. This info graphic shows just how quickly social media has already been adopted. My advice is that you consider adding a social media marketing angle to your lawyer marketing campaign.

Takeaway: Good attorney marketing should include social media marketing.

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Attorney Marketing With Social Media – A Hypothetical

Attorney Marketing With Social Media Marketing to Attract Environmental Clients (a hypothetical) (Part 4 of 5)

Here’s one way your law firm could set up a social media marketing campaign to try to obtain new clients with claims arising from our hypothetical environmental disaster:

  • Put up a dedicated Facebook Page, such as the Attorney Marketing Online Facebook Page I recently launched. If you look at most Facebook Pages, they have tabs just below the large cover image. You want a tab that will have a contact form that potential clients can use to contact you and request legal information. I recently created an Actos Lawsuit Help Facebook Page you can visit if you want to see how I’ve used the Facebook Page tabs to make it possible for prospective clients to contact me and other attorneys working with me on an Actos project. (Once the potential client approaches you and requests that you contact them about legal representation, you are out of danger of being accused of solicitation.)
  • You may also want to put a newsletter tab on your Facebook page. You can periodically send out newsletters with updates on the environmental problem and/or the litigation. Newsletters are good ways to keep in contact with clients, and they also frequently bring in new clients. [Read more…]