Attorney Marketing On Social Media: How Do I Convert Friends to Clients?

Attorney Marketing With Social Media (Part 3)

Social media can be fun, but social media marketing should produce results (ROI). For law firms, those results are measured in new clients. If you’re going to convert Facebook friends, Twitter followers or other social media connections to clients, you need one more thing.

You need the benefit of one of the most over-used terms in the English language–a term I hesitate to use. But the truth is, this  word actually applies to social media marketing. The word is:

Synergy.

For attorney marketing that will actually give you a return on your investment, you need to create a social media marketing machine that is greater than the sum of its individual component parts.

To illustrate the point, let’s assume that the local manufacturing plant owned by a global corporation has violated environmental laws and injured thousands of people within your law firm’s marketing area. Your law firm handles this type of litigation and you want to represent as many of these potential clients as possible. Your law firm expects to have a number of competitors for those clients. What do you do? [Read more…]