Attorney Marketing With Social Media – A Hypothetical

Attorney Marketing With Social Media Marketing to Attract Environmental Clients (a hypothetical) (Part 4 of 5)

Here’s one way your law firm could set up a social media marketing campaign to try to obtain new clients with claims arising from our hypothetical environmental disaster:

  • Put up a dedicated Facebook Page, such as the Attorney Marketing Online Facebook Page I recently launched. If you look at most Facebook Pages, they have tabs just below the large cover image. You want a tab that will have a contact form that potential clients can use to contact you and request legal information. I recently created an Actos Lawsuit Help Facebook Page you can visit if you want to see how I’ve used the Facebook Page tabs to make it possible for prospective clients to contact me and other attorneys working with me on an Actos project. (Once the potential client approaches you and requests that you contact them about legal representation, you are out of danger of being accused of solicitation.)
  • You may also want to put a newsletter tab on your Facebook page. You can periodically send out newsletters with updates on the environmental problem and/or the litigation. Newsletters are good ways to keep in contact with clients, and they also frequently bring in new clients. [Read more…]

Legal blogs pay off for small law firms and sole practitioners

Attorney blogging at computer.

Attorney blogging at computer.Legal blogs as attorney marketing tools

I saw an interesting post on Larry Bodine’s Law Marketing Blog about the ABA’s 2012 Legal Technology Survey on attorney blogging. It said that 50 percent of responding small law firms (2-9 attorneys) and 53.3 percent of responding solo practitioners who blog say they have gotten clients directly or through a referral as a result of their blogging.

So those of you in solo or small firm practice who aren’t already blogging may want to consider taking up the habit (and it had better become a habit or you won’t have many people reading your blog).

There are lots of free and cheap ways to begin a blog, and once you’re over the learning curve, it’s really very easy. (Is anyone old enough to remember converting from Wordperfect to Microsoft Word?). WordPress happens to be my software of choice, but Google offers blogger and there are other platforms as well.

So, what should an attorney blog about? I’ll rephrase the hackneyed advice given to aspiring writers: blog about what you know about. In other words, blog about your area of practice. This has several advantages. [Read more…]