5 Tips Before You Start Attorney Marketing on Social Media (Part 2 of a Series)

Attorney Marketing With Social Media (Part 2)

Part 1 of this series ended with two principles that are worth repeating:

  • What really matters is your return on investment (ROI), and
  • there are ethical, cost-effective ways to attract new clients.

These things are true. But before you jump in, consider these 5 tips about attorney marketing using social media. [Read more…]

The Opportunities and Unique Problems of Social Media Marketing by Attorneys (Part 1 of a series)

Attorney who wants to be Facebook friend.
Attorney who wants to be Facebook friend.

Will you be my Facebook friend?

Most articles I’ve read recently about attorneys using social media marketing fall into one of two categories. Either the author enthusiastically urges attorneys to get on board the social media train, or the author explains the ethical rules the attorney must follow once the lawyer begins using social media marketing.

There seems to be an assumption that attorneys will begin social media marketing, so read the ethical rules and plunge right in.

Let me say up front that I’m both a user and proponent of social media marketing for attorneys. I began using social media when the BP oil spill occurred, and I’ve gotten hundreds of client leads using social media.

But, before you begin your social media marketing efforts, you need to ask some tough questions and set some goals. Otherwise, you will probably become frustrated and disappointed with your social media marketing efforts. [Read more…]

Social media marketing for law firms | Complying with attorney ethics rules

Social media marketing by law firms while complying with attorney ethics rules: Can it be done?

Connected figures representing people.Social media marketing for attorneys is written about more often than it’s actually done.  If done well, it can be extremely effective. But many attorneys don’t use social media for law firm marketing due to the concern that social networking can’t be done without violating attorney ethics rules.

The notion that an attorney can’t ethically use social media marketing was thoroughly debunked yesterday by Robert Ambrogi, who is both a lawyer and media professional. Writing for Law.com’s Law Technology News, Ambrogi offers 10 Tips to Keep Social Networking in Line With ABA Ethics. [Read more…]