Social media marketing for law firms | Which networks work for attorney marketing?

Top social networks for attorney marketing

If you’re responsible for attorney marketing, here’s an infographic cheat sheet that tells you where most of your potential legal clients are spending their social media time.

Top social networks for attorney marketing

Top social networks for attorney marketing.

 

Our thanks to MediaNovak.com for the infographic.


Attorney Advertisement

Because anything I write on this blog could be construed as attorney advertising, I am putting attorney advertising disclaimers here:  No representation is made that the quality of legal services to be performed is greater than the quality of legal services performed by other lawyers. The hiring of a law firm is a serious decision that should not be based on advertising alone. I'm also going to list some of my current projects so readers can see the actual product that I'm writing about. At the present time, that would include: Dialysis Lawsuit, a Wordpress-built site that is intended to help sign up people who were injured or lost family members due to the recalled dialysis drugs GranuFlo and NaturaLyte, or who suffered serious injuries or the death of a family member due to negligence by the outpatient dialysis center staff. Dialysis Lawsuit is focused broadly on all types of serious dialysis cases, and is not limited to NaturaLyte or GranuFlo lawsuits. The Dialysis Lawsuit site is also integrated with the following social media projects: As you can tell from the list above, I try to use uniform names as much as possible, both for branding and SEO reasons. I choose the names by using Google AdWord's Keyword Tool to examine the search volume for different terms. Because I've seen that there are as many people searching for "GranuFlo lawsuit" as there are people searching for "dialysis lawsuit," I'm running a 2nd campaign to connect with potential clients who are searching for "GranuFlo lawsuit." The site and pages for GranuFlo Lawsuit (some of which are still being built) are: One tip about creating websites and pages: often, the exact name you want is not available. But that shouldn't stop you from getting the closest available URL, and then naming the site/page whatever you like. For an example, visit my GranuFlo Lawsuit Facebook Page. You'll see that I was unable to get exactly the URL I wanted, so I got the URL https://www.facebook.com/GranuFloLawsuitLawyers.

Legal marketing on the Internet reaches 57% of people searching for an attorney

LexisNexis attorney marketing logo.

Legal marketing on the Internet reaches 57% of people looking for an attorney, according to a study released by Lexis-Nexis

After 12 years of experience using online attorney marketing, I’ve told many people privately what I wrote a few months ago on this site about attorney marketing online: “If your mass tort cases come from TV ads and referring lawyers, there is an entire group of people who aren’t even hearing your message.

LexisNexis attorney marketing logo.

LexisNexis releases survey on how clients find lawyers Sept. 18, 2012. Click on the LexixNexis logo above to see the full survey.

I knew this was true because of my experience signing up thousands of mass tort clients nationwide using online attorney marketing. Many of those clients were people who were accustomed to using the Internet to research important issues. Some of them would never consider hiring an attorney to handle an important case based merely on a 30-second TV ad.

Now there is a new study confirming the importance of  online legal marketing for all lawyers, not just mass tort attorneys. The empirical evidence is found in a LexisNexis attorney marketing study released September 18, 2012. The LexixNexis study says:

The “Attorney Selection Research Study,” conducted by The Research Intelligence Group (TRiG), focused on consumers who sought an attorney in the past year. Results show that more than two thirds (76 percent) of adult Internet users in the United States seeking an attorney turned to online resources at some point in the process. While referrals from friends and family remain a key method for finding an attorney, the study finds consumers are now just as likely to conduct an Internet search as they are to turn to people they know during the information gathering phase of the attorney search process. [Read more…]

Free online legal forms fail Consumer Reports test — Calling all attorney guest bloggers

There’s big news about the September Consumer Reports magazine testing LegalZoom, Rocket Lawyer and Nolo, and finding that they don’t match up to the services provided by a real lawyer. I’ve posted about the Consumer Reports Robo-Lawyer review on my Law/Marketing/Technology blog, and I think it will interest most attorneys and legal marketers. [Read more…]

Attorney marketing with video — without spending a fortune

I’ve long used lawyer videos as part of my overall mix in attorney marketing. It’s highly effective, and one of the services I offer to other law firms is video production.

But employment lawyer Robert Ottinger shows you don’t have to spend a lot of money to make an effective attorney marketing video.

If you want to use video but don’t want to spend thousands for a video crew, check out some of the very nicely-done videos Ottinger has embedded on YouTube and his own site called Work Elephant. Some of his videos are more effective than some lawyer videos I’ve seen that cost thousands of dollars. Check out Work Elephant.

Here’s one of Ottinger’s videos I embedded from YouTube.

 

Attorney Marketing With Social Media (Part 5 of a 5-Part Series)

Attorney Marketing – Even if You Use Social Media, Remember the Concept of Branding

If it’s possible, try to use consistent names and images (for branding purposes) in all your attorney marketing efforts, including your different social media and online platforms.

I use online attorney marketing for mass torts, and treat each mass tort as a separate project. That makes it easier for me to use consistent names across blogs, Facebook accounts, Twitter accounts, etc. than those of you trying to attract different mass tort clients to your law firm using only your law firm’s name. One of the better online attorney marketing law firms, Parker Waichman, puts a dedicated web page on their main website, YourLawyer.com, for each mass tort. But they also put up separate blogs, or niche websites, for each mass tort they handle.

The separate site makes it easier to optimize the site for search engines. My suggestion is that you use a separate site for each significant mass tort (if you are in mass tort practice), and use the same name across the various social accounts you set up.

A consistent name helps create an online identity that your followers will be able to recognize and recommend. You could use your law firm’s name, but it works really well when you create a blog (or niche website) dedicated solely to each individual mass tort your law firm is handling.

For example, if the defendant in the environmental hypothetical discussed above were named “Harmless Chemicals, Inc.,” you might try to beat other law firms and register an Internet domain for HarmlessChemicalDisaster.com, HarmlessChemicalNews.com, HarmlessChemicalsAttorneys.com or something similar.

Once you have your domain name, you can probably (there’s sometimes competition that makes it impossible) create a Facebook Page, Twitter account and Google+ account with the same name.

If you’re also using TV ads or other traditional attorney marketing tools, I suggest you incorporate an easy-to-remember website address into your ads. Lots of people find it hard to remember a telephone number they hear in a 30-second TV ad. If you put a memorable domain name at the bottom of the ad, in large enough letters to be read easily, you will increase the results you get from your television ads. Attorney marketing logo for BP oil news

I suggest you use the same logo across all your attorney marketing social accounts and traditional advertisements. In my BP Oil Spill project, one fellow in the Netherlands offered me free use of an image he had created in exchange for a link to his Facebook page. So with thanks to Artmiks, let me show you what I consider his imaginative creation. I used it on my blog, Facebook page, and Twitter account (Google+ wasn’t around  in those days).

(Disclaimer: If any of you decide to check out my BP Oil News social media accounts and blogs, let me say that they are still around, but I have moved on to other projects and haven’t used the BP accounts to actively engage in attorney marketing in over a year. I think I’ve posted twice on my BPOilnews.com blog in the last year, simply to give informational updates to those who still visit. But don’t please don’t judge state-of-the-art social media marketing (or my work) by the look of the BPOilNews.com blog or social accounts.)

I’m going to continue posting about attorney marketing online on this blog, but if you’re interested in further reading on the subject, or reading more in depth-information online video, SEO or other facets of online attorney marketing, I’ll point you to another resource. There’s a great deal of attorney marketing advice on my blog, Michael J. Evans: Law + Marketing + Technology. And if you will become a fan of my Attorney Marketing Online Facebook Page, I would like to continue the conversation there. I sincerely encourage comments on my Facebook page, even (or perhaps, especially) from those who disagree with a post I’ve written. A good dialogue with multiple parties is one of the things that makes a Facebook Page interesting.