Cutting Edge Legal Marketing For Lawyers Who Represent Injured People
Top social networks for attorney marketing.
Our thanks to MediaNovak.com for the infographic.
Attorney Marketing means many things, from simply doing a good job for your clients so they will send you referrals. But often law firm are reluctant to adopt cutting-edge online legal marketing tools, either because of a fear they will violate lawyer ethics rules, or unfamiliarity with the subject. This info graphic shows just how quickly social media has already been adopted. My advice is that you consider adding a social media marketing angle to your lawyer marketing campaign.
Click Next Page to see infographic.
“What is transvaginal mesh?” was such a frequently searched-for term, according to Google’s keyword suggestion tool, that I bought the domain and put a fact-filled website on it. Traffic to the site stayed fairly stable until the Holiday season. Then, something happened that I didn’t expect.
Around the time colleges finished final exams, I saw an increase in traffic. And many of the new visitors were using iPhones, Android phones and tablets.
My hypothesis is that college (and maybe high school) students began looking into transvaginal mesh problems for their mothers or other female relatives. I haven’t thought of a good way to test my hypothesis, and it’s not really necessary. What is necessary is to realize that lawyers need to be marketing to the mobile marketing.
Certain types of law practices probably would realize greater gains from mobile sites than others. For example, if I were a DUI attorney, I would certainly want to have a mobile website that was so user-friendly that even a guy who blew a .16 on a Breathalyzer test could use it.
I’ve been using responsive design on websites for some time. In theory, a site with responsive design will display well on screens of all sizes. In actual practice, I’m not sure that responsive design is as effective and easy-to-use as dedicated mobile websites. I plan to experiment with one or two options for dedicated sites in the next month. And that’s a topic for another blog post.
In the meantime, if anyone has had transvaginal mesh problems, or has a loved one with the pelvic mesh used for bladder sling surgery, please take a look at my transvaginal mesh site. There’s a simple, easy-to-use form for obtaining a free legal review of a transvaginal mesh case.
If you like the site, please give it a plus one on Google+. That’s becoming increasingly important for SEO, but that’s a topic for another day, too.
(If you’re interested in beginning an online attorney marketing campaign, or finding out why your existing campaign isn’t working, don’t overlook the special free offer at the bottom of this post.)
After 12 years of experience using online attorney marketing, I’ve told many people privately what I wrote a few months ago on this site about attorney marketing online: “If your mass tort cases come from TV ads and referring lawyers, there is an entire group of people who aren’t even hearing your message.”
LexisNexis releases survey on how clients find lawyers Sept. 18, 2012. Click on the LexixNexis logo above to see the full survey.
I knew this was true because of my experience signing up thousands of mass tort clients nationwide using online attorney marketing. Many of those clients were people who were accustomed to using the Internet to research important issues. Some of them would never consider hiring an attorney to handle an important case based merely on a 30-second TV ad.
Now there is a new study confirming the importance of online attorney marketing for all lawyers, not just mass tort attorneys. The empirical evidence is found in a LexisNexis attorney marketing study released September 18, 2012. The LexixNexis study says:
The “Attorney Selection Research Study,” conducted by The Research Intelligence Group (TRiG), focused on consumers who sought an attorney in the past year. Results show that more than two thirds (76 percent) of adult Internet users in the United States seeking an attorney turned to online resources at some point in the process. While referrals from friends and family remain a key method for finding an attorney, the study finds consumers are now just as likely to conduct an Internet search as they are to turn to people they know during the information gathering phase of the attorney search process. [Read more...]
One issue that perfectly displays the ethical uncertainty that exists in the world of online attorney marketing is the current Groupon situation.
New York says its permissible, with caveats. North Carolina and South Carolina have said it’s ethically permissible. Alabama has issued a more recent decision saying it’s impermissible. Lawyers in other states are left in limbo. [Read more...]
