Social media marketing for law firms | Which networks work for attorney marketing?

Top social networks for attorney marketing

If you’re responsible for attorney marketing, here’s an infographic cheat sheet that tells you where most of your potential legal clients are spending their social media time.

Top social networks for attorney marketing

Top social networks for attorney marketing.

 

Our thanks to MediaNovak.com for the infographic.


Attorney Advertisement

Because anything I write on this blog could be construed as attorney advertising, I am putting attorney advertising disclaimers here:  No representation is made that the quality of legal services to be performed is greater than the quality of legal services performed by other lawyers. The hiring of a law firm is a serious decision that should not be based on advertising alone. I'm also going to list some of my current projects so readers can see the actual product that I'm writing about. At the present time, that would include: Dialysis Lawsuit, a Wordpress-built site that is intended to help sign up people who were injured or lost family members due to the recalled dialysis drugs GranuFlo and NaturaLyte, or who suffered serious injuries or the death of a family member due to negligence by the outpatient dialysis center staff. Dialysis Lawsuit is focused broadly on all types of serious dialysis cases, and is not limited to NaturaLyte or GranuFlo lawsuits. The Dialysis Lawsuit site is also integrated with the following social media projects: As you can tell from the list above, I try to use uniform names as much as possible, both for branding and SEO reasons. I choose the names by using Google AdWord's Keyword Tool to examine the search volume for different terms. Because I've seen that there are as many people searching for "GranuFlo lawsuit" as there are people searching for "dialysis lawsuit," I'm running a 2nd campaign to connect with potential clients who are searching for "GranuFlo lawsuit." The site and pages for GranuFlo Lawsuit (some of which are still being built) are: One tip about creating websites and pages: often, the exact name you want is not available. But that shouldn't stop you from getting the closest available URL, and then naming the site/page whatever you like. For an example, visit my GranuFlo Lawsuit Facebook Page. You'll see that I was unable to get exactly the URL I wanted, so I got the URL https://www.facebook.com/GranuFloLawsuitLawyers.

Infographic should spur adoption of social media for attorney marketing

desk-social-help-desk-revolution

Attorney Marketing Begins Embracing Social Media

Attorney Marketing means many things, from simply doing a good job for your clients so they will send you referrals. But often law firm are reluctant to adopt cutting-edge online legal marketing tools, either because of a fear they will violate lawyer ethics rules, or unfamiliarity with the subject. This info graphic shows just how quickly social media has already been adopted. My advice is that you consider adding a social media marketing angle to your lawyer marketing campaign.

Takeaway: Good attorney marketing should include social media marketing.

Click Next Page to see infographic.


Pages: 1 2

Transvaginal mesh site shows importance of mobile websites

Transvaginal mesh queries show recent increase in mobile visitors

What is transvaginal mesh?” was such a frequently searched-for term, according to Google’s keyword suggestion tool, that I bought the domain and put a fact-filled website on it. Traffic to the site stayed fairly stable until the Holiday season. Then, something happened that I didn’t expect.

Around the time colleges finished final exams, I saw an increase in traffic. And many of the new visitors were using iPhones, Android phones and tablets.

My hypothesis is that college (and maybe high school) students began looking into transvaginal mesh problems for their mothers or other female relatives. I haven’t thought of a good way to test my hypothesis, and it’s not really necessary. What is necessary is to realize that lawyers need to be marketing to the mobile marketing.

Certain types of law practices probably would realize greater gains from mobile sites than others. For example, if I were a DUI attorney, I would certainly want to have a mobile website that was so user-friendly that even a guy who blew a .16 on a Breathalyzer test could use it.

I’ve been using responsive design on websites for some time. In theory, a site with responsive design will display well on screens of all sizes. In actual practice, I’m not sure that responsive design is as effective and easy-to-use as dedicated mobile websites. I plan to experiment with one or two options for dedicated sites in the next month. And that’s a topic for another blog post.

In the meantime, if anyone has had transvaginal mesh problems, or has a loved one with the pelvic mesh used for bladder sling surgery, please take a look at my transvaginal mesh site. There’s a simple, easy-to-use form for obtaining a free legal review of a transvaginal mesh case.

If you like the site, please give it a plus one on Google+. That’s becoming increasingly important for SEO, but that’s a topic for another day, too.


Legal marketing on the Internet reaches 57% of people searching for an attorney

LexisNexis attorney marketing logo.

Legal marketing on the Internet reaches 57% of people looking for an attorney, according to a study released by Lexis-Nexis

After 12 years of experience using online attorney marketing, I’ve told many people privately what I wrote a few months ago on this site about attorney marketing online: “If your mass tort cases come from TV ads and referring lawyers, there is an entire group of people who aren’t even hearing your message.

LexisNexis attorney marketing logo.

LexisNexis releases survey on how clients find lawyers Sept. 18, 2012. Click on the LexixNexis logo above to see the full survey.

I knew this was true because of my experience signing up thousands of mass tort clients nationwide using online attorney marketing. Many of those clients were people who were accustomed to using the Internet to research important issues. Some of them would never consider hiring an attorney to handle an important case based merely on a 30-second TV ad.

Now there is a new study confirming the importance of  online legal marketing for all lawyers, not just mass tort attorneys. The empirical evidence is found in a LexisNexis attorney marketing study released September 18, 2012. The LexixNexis study says:

The “Attorney Selection Research Study,” conducted by The Research Intelligence Group (TRiG), focused on consumers who sought an attorney in the past year. Results show that more than two thirds (76 percent) of adult Internet users in the United States seeking an attorney turned to online resources at some point in the process. While referrals from friends and family remain a key method for finding an attorney, the study finds consumers are now just as likely to conduct an Internet search as they are to turn to people they know during the information gathering phase of the attorney search process. [Read more…]


Is attorney marketing on Groupon ethical? States disagree.

Attorney marketing display of Groupon icon

Attorney marketing on Groupon: conflicting decisions leave lawyers in some state with no guidance

One issue that perfectly displays the ethical uncertainty that exists in the world of online attorney marketing is the current Groupon situation.

New York says its permissible, with caveats. North Carolina and South Carolina have said it’s ethically permissible. Alabama has issued a more recent decision saying it’s impermissible. Lawyers in other states are left in limbo. [Read more…]